Dhanalakshmi, R., Prasanna, B. V., Tiwari, R., Pavanathil, R., Kumar, K. A., & Mathiyarasan, M. (2024). Predictive Analytics in Retail: Revealing the Strategic Impact of Advertising Channels on Sales Performance Through Python and Linear Regression Model. In Studies in Systems, Decision and Control (Vol. 536, pp. 421-430,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63402-4_35
R.J. Pavanathil
First name
R.J.
Last name
Pavanathil
