Sheeba, J., Mathiyarasan, M., & Girimallanavar, B. (2026). Effects of Green Marketing Strategies on Consumer Attitudes Toward Sustainable Products: Mediating Role of Environmental Knowledge and Consumer Perceived Value. Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-99470-8_1
J.J.V. Sheeba
First name
J.J.V.
Last name
Sheeba
