Varsha, P., & Karan, A. (2023). Descriptive analytics and data visualization in e-commerce. In Handbook of Big Data Research Methods (pp. 86-104,). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781800888555.00010
MBA
Philip, B., Mathew, G., Sebastian, R., Eshwari, B., Roopa, M., & Mathews, S. (2024). Strategizing Talent Acquisition for Fostering Future Workforce Success: Addressing Millennial Turnover and Hiring Challenges in a Rapidly Evolving Business Landscape. In Studies in Systems, Decision and Control (Vol. 535, pp. 357-368,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63569-4_32
Prasanna, B. V., Nanthini, M., Sivaranjani, P., & Prabhakaran, K. (2024). Exploring textile industry landscapes Insights from diverse analysis. Asian Textile Journal, 33(3-4), 25-29,.
Harish, K., Kotehal, P., Sandesh, M., Reddy, Y., Roopa, K., & Lokesh, G. (2024). Artificial Intelligence in Supply Chain Management: Trends and Implications. Nanotechnology Perceptions, 20(S7), 1113-1120,. https://doi.org/10.62441/nano-ntp.v20iS7.91
Anuradha, A., Shilpa, R., Thirupathi, M., Padmapriya, S., Supramaniam, G., Booshan, B., … Thangam, D. (2023). Importance of Sustainable Marketing Initiatives for Supporting the Sustainable Development Goals. In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 149-169,). IGI Global. https://doi.org/10.4018/978-1-6684-8681-8.ch008
Dhanalakshmi, R., Prasanna, B. V., Tiwari, R., Pavanathil, R., Kumar, K. A., & Mathiyarasan, M. (2024). Predictive Analytics in Retail: Revealing the Strategic Impact of Advertising Channels on Sales Performance Through Python and Linear Regression Model. In Studies in Systems, Decision and Control (Vol. 536, pp. 421-430,). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63402-4_35
