MBA

Varsha, P. ., Akter, S. ., Kumar, A. ., Gochhait, S. ., & Patagundi, B. . (2021). The Impact of Artificial Intelligence on Branding: A Bibliometric Analysis (1982-2019). Journal of Global Information Management, 29(4), 221-246. https://doi.org/10.4018/JGIM.20210701.oa10

Samal, A. ., Hari, S. ., Karpagavalli, G. ., Reddy, Y. ., Roopa, K. ., & Sastry, N. . (2025). Financial Risk Management in Global Supply Chains: Strategies for Resilience and Profitability. Journal of Information Systems Engineering and Management, 10, 110-115. https://doi.org/10.52783/jisem.v10i3s.363

Dhanalakshmi, R. ., Padmaja, P. ., Sireesha, B. ., & Kumar, S. . (2024). Textile industry Sustainable solutions and practices. Asian Textile Journal, 33(10-11), 55-57.

Meenakshi, N. ., Kumar, S. ., Eshwari, B. ., Jayashankar, J. ., & Chandrakhanthan, J. . (2025). Impact of Learning and Development on Talent Retention in the Digital Era (A Study with Reference to Private Sector Banks). In Studies in Systems, Decision and Control (Vol. 555, pp. 303-312). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-67890-5_28

Prasanna, B. V., Dhanalakshmi, R. ., Dasgupta, S. ., Bharathi, S. ., Chandrakhanthan, J. ., & Mathiyarasan, M. . (2024). Candidate Performance Prediction—A Detailed Analysis Using Predictive Analytics Workbench. In Studies in Systems, Decision and Control (Vol. 536, pp. 431-438). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63402-4_36

Jahnavi, M. ., Santosh, K. ., Reddy, N. ., Sireesha, B. ., Kumar, M. ., & Bala, B. . (2024). Optimizing Mutual Fund Portfolio Management through the Application of Advanced Soft Computing Techniques. Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ICEEICT61591.2024.10718611

Dhanalakshmi, R. ., Aradhya, G. B., Meera, C. ., & Sireesha, B. . (2024). Fraud detection in textile trade using machine learning techniques. Asian Textile Journal, 33(3-4), 35-38.

Santosh, K. ., Kumar, M. ., Jahnavi, M. ., Reddy, N. ., Sireesha, B. ., & Bala, B. . (2024). Creating an Advanced Recommendation System Integrating Collaborative Filtering and Social Media Analytics for Enhanced Customer Engagement. Institute of Electrical and Electronics Engineers Inc. https://doi.org/10.1109/ICCSP60870.2024.10544247

Varsha, P. ., & Karan, A. . (2023). Descriptive analytics and data visualization in e-commerce. In Handbook of Big Data Research Methods (pp. 86-104). Edward Elgar Publishing Ltd. https://doi.org/10.4337/9781800888555.00010

Philip, B. ., Mathew, G. ., Sebastian, R. ., Eshwari, B. ., Roopa, M. ., & Mathews, S. . (2024). Strategizing Talent Acquisition for Fostering Future Workforce Success: Addressing Millennial Turnover and Hiring Challenges in a Rapidly Evolving Business Landscape. In Studies in Systems, Decision and Control (Vol. 535, pp. 357-368). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-63569-4_32